Media is a crucial partner in ASIRT-Kenya's work. Without the involvement of media it would be difficult to sustain campaigns thus making it difficult to our objectives. Media raises the level of information and education on road safety and generates information seeking by individuals.
Kenya Private Sector Alliance (KEPSA) Managing director Mr. Edwin Mukabana engages journalists during
the launch of ASIRT Kenya Safe Routes To schools on September 2016 at the Serena Hotel, Nairobi.
It enhances community awareness on the impact and scope of road crashes. It stimulates interpersonal influences via conversations with others –talk shows, interviews, features, documentaries and reinforces existing positive beliefs and behaviors
Kenya Red Cross, Safia Verjee, KEPSA Managing Director, Mr. Edwin Mukabana and ASIRT Kenya Executive director, Ms. Bright Oywaya sign a declaration during a media conference hosted by ASIRT Kenya during the launch of Safe Routes To School in September 2016.
This ultimately influence societal attitudes which lead to a reduction in unacceptable behavior on our roads.ASIRT –Kenya works with the media to encourage objective reporting and dissemination of information/education and awareness creation. We have engaged all mainstream media in talk shows and interviews. We have also participated in creation of media clips that have been viewed around the world. (Guardian/ FIA Foundation)